June 7, 2018

How to Use Pinterest to Grow Your Business

Me: Are you using Pinterest? Every Client: Absolutely. I am always on it looking for recipes.  Me: No, for your business. Client: ... Knowing what to do with Pinterest can be tough, especially if you are only thinking of it as a place to save recipes, home decor and fashion. Pinterest is WAY more than a pretty filing cabinet and…
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Entreprenuership
May 31, 2018

Stop Procrastinating: 9 Tips to Make Your Day Productive

Love, sadness, anger, joy, procrastination. All of these feelings are universal feelings in that we’ve all experienced them. Yet, one of these things is not like the other, in that it can be totally avoided. Yeah, you guessed it - I’m talking about procrastination. We all do it. Whether it’s starting your taxes the day before they’re due, doing the…
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May 24, 2018

A Social Media Audit & Checklist for Each of Your Social Platforms

  Are you getting it right on all of your social media channels? Do you know what is working and what is failing? Is your bio correct? How about your avatar? Are you using the right type of posts for each platform? Are you getting engagement on your posts? The only way to find out if you are getting it…
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April 11, 2018

5 Things Every Social Media Post Should Include

Not sure exactly what you should include with your social media posts? Include these five things and make your posts work for you! Grab Their Attention with a Powerful Headline Keep it short and simple. Tell them exactly what they are getting and don’t leave room for confusion. For example, “5 Ways to Calm Sunday Night Anxiety” Or ask a question…
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small business marketing
April 4, 2018

Blog-less? 5 Reasons Your Small Business Should Have a Blog

Don’t have a blog for your business? Let’s fix that. Blogs provide free SEO, a way to connect and create authority with your ideal customers and a way to capture that fabulous gold glitter also known as your customer’s email address. Blog posts drive traffic to your site, provide value to your customer, are easy for your customers to share…
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Entreprenuership
March 21, 2018

Ready, Set, Goals: How to Crush Your Daily To Do’s

Do you sit at your desk all day long and spin your wheels? Life is overwhelming. There is so much to do, you don't know where to start, so you find yourself watching Instagram Stories for hours under the guise that you are doing "research" for your own stories? Or you go to Facebook to check out someone's page for…
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March 8, 2018

13 Things You Should Do To Improve Your Instagram Feed & Growth

Do you have a brand or are you just running a business? Your brand is what people think about you before they think of your product. It’s what makes them want to buy from you long before they even realize they need you. Instagram is the perfect platform to show your brand story through beautiful, relatable photos. When you look at…
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February 22, 2018

A Simplified Social Media Plan for Female Entrepreneurs: Includes a Social Media Planner

I realize as a small business owner, you are extremely busy wearing a thousand different hats each day and trying to get it all done while balancing a personal and family life. You know social media is critical to your business success, but who has the time? It's so overwhelming and you don't even know where to start. This post…
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small business marketing
February 4, 2018

The Ultimate Branding Guide for Women Entreprenuers

Nothing is new in business. There are likely thousands of people doing exactly what you do. The only difference between you and those thousands of competitors is your brand voice and style. Branding (your brand voice, look, personality and style) is what makes your brand recognizable. DID YOU NOW: In marketing, it is said that a customer has to see…
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January 18, 2018

5 Tips for Creating Fabulous Instagram Stories

Instagram stories are everything right now! Are you using them? If so, are you getting the most out of them? Likely not. If you are like most, you are using just the basics to get you from one story to the next and have no idea how to truly customize your stories.  Let’s dive in and fill your Instagram toolbox…
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Entreprenuership
September 9, 2017

5 Ways to Calm Sunday Night Anxiety

In my home Sunday is a day of family (even those who have moved out come for dinner) and fun. It is my favorite day of the week. It’s also the day Monday's reality starts to wind its way back into my mind with all of its to do lists, don’t forgets and schedules. By the time family dinner has…
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Entreprenuership
August 10, 2017

What Do You Want to Be When You Grow Up? #whocares

Success doesn't happen overnight though it often seems that way these days with everyone on social media showcasing their amazing success stories.  What's missing from the narrative is the long, likely ever-changing, journey that took place before that great success. The first 30 years of my life, I had more jobs than I can count or even remember at this…
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August 3, 2017

Everything You Need to Take Professional Looking Photos for Your Blog and Social Media

As a previous lifestyle blogger, I came to understand the importance of having beautiful photos in my blog posts. Whether you are trying to impress your readers or lure in brands, photos are everything. For years I thought I needed to buy expensive equipment to take great photos. Boy, was I was wrong. It turns out great natural lighting and…
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Uncategorized
June 29, 2017

What Should My Small Business Be Posting on Social Media?

If you are posting on social media, you've probably heard of the 80/20 rule. Well, it's my opinion that this percentage is skewed and needs to be reconsidered. In fact, I recently spoke about the 80/20 rule in a presentation to small business owners. Afterwards, I put serious thought towards that number. Is it actually accurate? Why does everyone preach it? Turns out,…
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June 22, 2017

Everything You Need to Know to Run Your First Facebook Ad

It’s a tough world on Facebook for businesses, especially small businesses. You’re fighting to be seen amongst the friends of your customers AND all the business pages they like. One of your customers could have 1000 friends and be fans of 1000 business page, especially if you’ve been on Facebook for as long as I have. What that means is…
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