June 15, 2017

Social Media Success is Like Raising Children, It Requires Patience and Dedication

Social media is like raising children. While you see daily results, the benefits are long-term and require constant attention, education and nurturing. Just like you’re not born with an adult baby, unless you live in a Benjamin Button world, you don’t start off with successful social media accounts. You set up the each account, giving them their first breath. Now…
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June 7, 2017

10 Things Female Entrepreneurs Need to Stop Doing

Female entrepreneurs are a powerful force. While we are on the rise and making things happen, we still have to work to get past the old models of our roles in society and business. It's hard to break the societal norms we were raised to believe. It's even harder to break our natural tendencies and the voices in our heads…
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May 31, 2017

How to Define Your Perfect Customer and Gain New Customers Just Like Them

  The key to figuring out what you want to tell the world lies with your ideal customer. Who are they and what kind of valuable content can you provide them through your social channels? What would make them want to turn on notifications to ensure they don’t miss a single thing you post? The one thing that becomes clear…
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May 24, 2017

How to Craft Newsletters That Will Actually Get Opened

Email marketing is the best way to stay connected and grow your relationships with your customers. It’s also the only thing you own outright. It’s not an audience owned by Mark Zuckerberg and you aren’t at his whim with every algorithm change. It’s yours. Use it wisely and it will be the single most effective tool you have to gain…
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May 11, 2017

7 Tips for Creating a Positive, Focused, Productive Day

A positive, focused and productive day can be yours with these simple tips. Walk away every day feeling organized and on top of your game! Define Your Day I used to wake up every morning, reach for my phone and head straight to Facebook, Twitter and Instagram. After reading several articles about how that’s a pretty crappy morning plan, I decided…
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April 19, 2017

5 Ways to Increase Your Facebook Engagement

  The elusive Facebook algorithm. You’ve heard about it. But what is it? Google says the definition is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. Ummm...what the hell does that mean? Simply put, it’s the way in which Facebook decides if your content is good enough to sit…
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April 12, 2017

Editorial Calendars: Creating Social Media Content with Intention

There are two key components to social media. A well crafted brand voice and an editorial calendar that plan, create and organize all of your social media posts. You must have a clear understanding of exactly who your client is, how they like to be spoken to and what they are interested in hearing from you. This will help you…
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February 7, 2017

8 Must-Haves for Your 2017 Social Media Plan

Over the next several weeks I will be drilling down on each of these must haves along with other videos you won't want to miss. Next up will be understanding hashtags and which ones to use to get your Instagram photos noticed, ways to use video in your social plan, how specifically to edit your images and much more. So…
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July 25, 2016

Snapchat 101: A Tutorial for Beginners

If you are over the age of 20-something you are likely not using Snapchat and frankly you were hoping it was going to go away because let's be honest, it's the single least intuitive app ever released. All the swiping up, down, all around. Where the heck is everything? How do I add a friend? Why can't I search by someone's…
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June 22, 2016

What Content Should I Be Posting On Social Media?

Social Media is the face of your business. It requires a clear understanding of purpose and value. If your social media accounts look like a shopping cart of your products you are getting it wrong. The social space is a place to personalize your relationship with your customers. You must have a clear vision of who you are and what…
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June 9, 2016

5 Simple Ways to Improve Your Instagram Experience

We have known it was coming since March and here it is. The new Instagram algorithm has been rolled out and most of us would like to roll it back in. Unfortunately, like trying to get a sleeping bag rolled back up and into the bag it came in...it ain't gonna happen. Instagram has decided their algorithm needs to be improved for…
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